Privacy Policy

Last updated: August 6, 2026

This Privacy Policy explains how UR Brand, LLC (“UR Brand,” “we,” “us,” or “our”) collects, uses, and shares information when you use the URALABAMA website at uralabama.com and related pages and forms (the “Site”). The Site is operated by UR Brand, LLC, a proud sponsor of University of Alabama Athletics through Crimson Tide Sports Marketing, LLC.

The University of Alabama and Crimson Tide Sports Marketing, LLC do not operate this Site and are not responsible for the privacy practices described here, except to the extent we share information with them as described below (for example, if needed to fulfill an approved sponsorship activation or event).

1. Information we collect

We may collect:

• Information you submit through the giveaway entry form, contact form, or other Site forms — such as name, email address, phone number, mailing details (if requested), message content, and marketing preferences
• Consent records for required contest/giveaway terms and for optional email or SMS marketing (stored separately so optional marketing consent is not bundled with required contest consent)
• Technical and usage data such as IP address, browser type, device type, referring URL, pages viewed, and approximate location derived from IP, when analytics or security tools are enabled
• Communications you send us by email or other channels

2. How we use information

We use personal information to:

• Administer giveaways, contests, and winner notification
• Respond to contact requests and provide customer support
• Send club, launch, and product updates when you opt in to marketing
• Operate, secure, debug, and improve the Site
• Comply with law and enforce our Terms of Use
• Support authorized athletics sponsorship and NIL activations where personal data is necessary and lawfully permitted (for example, event logistics you request)

3. How we share information

We may share personal information with:

• Service providers that host the Site, process forms, send email/SMS, provide analytics, fraud prevention, or CRM tools — under contracts that limit use to providing services to us
• Promotion partners only as needed to run a specific giveaway or activation, and consistent with the Official Rules and this Policy
• Crimson Tide Sports Marketing, LLC / University channels only when reasonably necessary for an approved sponsorship benefit, event, or compliance review — not for their independent marketing unless you separately consent
• Legal and safety recipients when required by law or to protect rights, safety, and security
• Business transfers in connection with a merger, acquisition, or asset sale, subject to appropriate confidentiality

We do not sell your personal information. We do not share personal information for cross-context behavioral advertising as those terms are commonly defined under U.S. state privacy laws, unless we update this Policy and provide any required opt-out mechanism first.

4. Email and SMS marketing

Marketing messages are sent only when you opt in. Required giveaway entry consent is not treated as marketing consent. You may unsubscribe from email via the link in a message, and from SMS by following the instructions in the message (such as replying STOP), or by contacting us.

5. Cookies and similar technologies

We may use cookies, pixels, and similar technologies for Site functionality, security (including bot protection), analytics, and — if enabled — advertising measurement. You can control cookies through your browser settings. Some features may not work if you disable cookies.

6. Retention

We keep personal information only as long as needed for the purposes described above, including giveaway administration, legal compliance, dispute resolution, and legitimate business records, then delete or de-identify it when no longer needed.

7. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure.

8. Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. Giveaway eligibility may impose a higher minimum age in the Official Rules.

9. Your choices and state privacy rights

Depending on where you live, you may have rights to request access, correction, deletion, or a copy of personal information, or to opt out of certain processing. To exercise a request, email hello@uralabama.com. We will verify and respond as required by applicable law. You will not be discriminated against for exercising privacy rights.

10. University Marks and this Policy

Use of University Marks on the Site is controlled by UR Brand’s athletics sponsorship authorization and required approvals. This Privacy Policy does not grant you any rights to University Marks. Affiliation language on the Site is intended to reflect sponsorship — not University ownership or operation of URALABAMA.

See also our Terms of Use for University Marks and sponsorship disclaimers.

11. Changes

We may update this Privacy Policy by posting a revised version on this page and updating the “Last updated” date. Material changes will be highlighted on the Site or communicated as required by law.

12. Contact

Privacy questions or requests: hello@uralabama.com

UR Brand, LLC
18881 West Dodge Road, Elkhorn, NE 68022

URALABAMA is operated by UR Brand, LLC, a proud sponsor of University of Alabama Athletics through Crimson Tide Sports Marketing, LLC. University names, logos, trademarks, and other identifying marks (“University Marks”) are the exclusive property of The University of Alabama and are used only as authorized and approved. This website and URALABAMA products and promotions are not owned, operated, or controlled by The University of Alabama. Sponsorship does not mean University endorsement of every product, claim, or offer on this site. UR Brand™ and related marks are the property of their respective owners. All other trademarks are the property of their respective owners.