Terms of Use

Last updated: August 6, 2026

These Terms of Use (“Terms”) govern your access to and use of the website operated at uralabama.com and related pages, forms, and promotional experiences (the “Site”), including the URALABAMA diamond giveaway entry experience and Capstone Jewelry Club information. The Site is operated by UR Brand, LLC (“UR Brand,” “we,” “us,” or “our”). By using the Site, you agree to these Terms and to our Privacy Policy.

1. Who we are — and who we are not

URALABAMA is a brand of UR Brand, LLC. UR Brand, LLC is a proud sponsor of University of Alabama Athletics through Crimson Tide Sports Marketing, LLC, the University’s designated multi-media rights holder for athletics sponsorship inventory.

The University of Alabama, its trustees, officers, employees, and athletics department (collectively, the “University”), and Crimson Tide Sports Marketing, LLC, do not own, operate, or control this Site. Nothing on the Site creates a partnership, joint venture, agency, or employment relationship between you and the University, or between UR Brand and the University, beyond the sponsorship rights granted to UR Brand under its athletics sponsorship agreement.

References to Alabama Athletics, Crimson Tide, Tide fans, campus life, or related themes describe our audience and sponsorship support. They do not mean the University endorses every product, price, claim, giveaway, or statement on the Site.

2. University Marks and affiliation language

University names, logos, trademarks, service marks, trade names, and other identifying indicia (“University Marks”) are and remain the exclusive property of the University. UR Brand has not acquired any ownership interest in University Marks. Any goodwill from authorized use inures solely to the University.

University Marks appear on the Site only as authorized under UR Brand’s athletics sponsorship arrangements and only in the form, manner, and context approved in writing by Crimson Tide Sports Marketing, LLC (and, where required, the University). You may not copy, download, modify, or reuse University Marks from this Site for your own products, marketing, social posts, merchandise, or commercial purposes.

Do not describe URALABAMA, Capstone Jewelry Club, or this Site as “officially licensed by the University of Alabama,” as “the University’s official store,” or as owned or operated by the University, unless a separate University licensing authorization expressly permits that wording. Accurate affiliation language includes statements such as An Official Sponsor of The University of Alabama and Crimson Tide Athletics.

Where student-athlete name, image, or likeness (“NIL”) appears with University Marks, such use is limited to activities that have been separately authorized, including any required pre-approval and applicable NIL agreements. Unauthorized pairing of University Marks with current student-athlete NIL is prohibited.

3. Other brand names and partners

“UR Brand,” “URALABAMA,” “Capstone Jewelry Club,” and related marks are trademarks or brand names of UR Brand, LLC or its licensors. Third-party names and logos that appear on the Site are the property of their respective owners and are used for identification only.

4. Promotions, giveaways, and product information

Giveaways, contests, and similar promotions are governed by their Official Rules (see Official Giveaway Rules). If these Terms conflict with Official Rules for a specific promotion, the Official Rules control for that promotion.

Product descriptions, member pricing, availability, and launch timing are informational and may change. No purchase is required to enter a giveaway unless Official Rules expressly say otherwise. Making a purchase does not increase your chances of winning unless Official Rules expressly say otherwise.

Sponsorship creatives, claims, and promotional materials used in connection with University athletics benefits are subject to prior written approval by Crimson Tide Sports Marketing, LLC. Approval of sponsorship materials for placement does not mean those materials have been reviewed for compliance with every federal, state, or local law.

5. Acceptable use

You agree not to:

• Use the Site in any way that violates applicable law or these Terms
• Misrepresent an affiliation with the University, Alabama Athletics, UR Brand, or any partner
• Scrape, harvest, or misuse form submissions, personal data, or Site content
• Attempt to interfere with Site security, bots protections, or operations
• Submit false, infringing, or unlawful content through any Site form

6. Intellectual property in Site content

Except for University Marks and third-party marks, the Site’s text, design, graphics, logos, and selection and arrangement are owned by UR Brand, LLC or its licensors and are protected by intellectual property laws. You may view and use the Site for personal, non-commercial purposes. Any other use requires our prior written consent.

7. Privacy

Our collection and use of personal information is described in the Privacy Policy. By using the Site, you acknowledge that policy.

8. Disclaimers

THE SITE AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, UR BRAND, LLC DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

Without limiting the foregoing, the University and Crimson Tide Sports Marketing, LLC make no warranties to Site visitors regarding this Site and have no obligation to you under these Terms.

9. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, UR BRAND, LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THE SITE WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100) OR THE AMOUNT YOU PAID US (IF ANY) FOR THE SPECIFIC SITE FEATURE GIVING RISE TO THE CLAIM, WHICHEVER IS GREATER.

10. Indemnity

You agree to indemnify and hold harmless UR Brand, LLC and its officers, directors, employees, and agents from claims, losses, and expenses (including reasonable attorneys’ fees) arising from your misuse of the Site, your violation of these Terms, or your infringement of any person’s rights.

11. Changes; termination

We may update these Terms by posting a revised version on this page and updating the “Last updated” date. Your continued use of the Site after changes become effective constitutes acceptance. We may suspend or discontinue the Site or your access at any time.

12. Governing law

These Terms are governed by the laws of the State of Nebraska, without regard to conflict-of-law rules, except where mandatory consumer protection laws of your state require otherwise. Courts located in Douglas County, Nebraska, will have exclusive jurisdiction over disputes arising from these Terms, subject to applicable consumer venue rights.

13. Contact

Questions about these Terms: hello@uralabama.com.

UR Brand, LLC
18881 West Dodge Road, Elkhorn, NE 68022

URALABAMA is operated by UR Brand, LLC, a proud sponsor of University of Alabama Athletics through Crimson Tide Sports Marketing, LLC. University names, logos, trademarks, and other identifying marks (“University Marks”) are the exclusive property of The University of Alabama and are used only as authorized and approved. This website and URALABAMA products and promotions are not owned, operated, or controlled by The University of Alabama. Sponsorship does not mean University endorsement of every product, claim, or offer on this site. UR Brand™ and related marks are the property of their respective owners. All other trademarks are the property of their respective owners.