URALABAMA Fall Giveaway
Win a 1.5-Carat Diamond Ring
Enter for your chance to win a spectacular 1.5-carat diamond ring — and get early access to Alabama’s new upscale jewelry club for Crimson Tide fans.
The winner will be announced during a University of Alabama softball event this fall.
One entry puts you in the running — and introduces a new way for Alabama fans to buy beautiful jewelry at member prices while funding athletes beyond the football and basketball spotlight, including softball, gymnastics, and more.
Enter the URALABAMA Diamond Giveaway
Drop your info for a chance to win — and be first to the club.
Coming this Fall!
Alabama's Jewelry Club for Tide Fans
Capstone Jewelry Club
The Capstone Jewelry Club is UR Brand™'s and URALABAMA's jewelry club for Crimson Tide fans. We connect fans with member-priced jewelry and ways to support the teams and athletes they love. We're launching as an upscale, member-priced online club made especially for students and young alumni in Tuscaloosa who want pieces they'll actually wear.
Join Capstone Jewelry Club, shop high-quality jewelry at deep member discounts, and feel the difference of knowing your order helps support Alabama Athletics — including programs that don't always get the spotlight, like women's softball and gymnastics.
Come back to this site this fall to shop Capstone Jewelry Club — member deals, Tide pride, and support that goes further.
Tuscaloosa
Made for Campus. Built for the Tide.
From the Quad to the programs that need fan support most — URALABAMA is for the Alabama women who show up every day.
Alabama Softball
Built for Tide fans who show up for every sport — including the programs that need you most.
Wear what you love
Upscale pieces at member prices — everyday sparkle you’ll actually put on between classes.
Support every sport
Your purchases help lift athletes beyond football and basketball — including softball and gymnastics.
ACE Level Sponsor · August 18, 2026
Proud ACE Sponsor of the IFC Invitational
URALABAMA is an ACE level sponsor of the IFC Invitational at The Westerfield Club — backing fellowship, leadership, and scholarship support for Alabama’s Greek community.
The IFC Invitational strengthens the University of Alabama Greek community by raising support for The Tim S. Hebson Interfraternity Scholarship — an endowment that helps cover fraternity dues for outstanding underclassmen who lead with character.
- Date
- Tuesday, August 18, 2026
- Location
- The Westerfield ClubTuscaloosa, AL 35406
Run of show
ACE Family Classic
- 7:30 AMCheck-in & warmup
- 8:30 AMTournament begins
IFC Invitational
- 11:00 AMFraternity check-in & warmup
- 12:30 PMOpening remarks ceremony
- 12:45 PMTournament begins
- 5:00 PMRed jacket ceremony
- 5:30 PMLive auction
- 6:00 PMDinner & cocktail reception
- 8:00 PMClosing remarks & event conclusion
ACE sponsorship includes play in the IFC Ace Tournament, logo placement on the 18th-hole banner and event t-shirt, eight VIP tickets, and brand presence across social and the event slideshow — all supporting a tax-deductible gift to the Tim S. Hebson Interfraternity Scholarship.
How It Works
Wear It. Love It. Fund Them.
Great jewelry should feel personal. So should supporting the Tide. URALABAMA ties both together — so every piece you buy deepens the experience of backing the athletes and programs you care about.
Join the Club
Become a URALABAMA member and unlock Capstone Jewelry Club — UR Brand™’s member jewelry club for Crimson Tide fans.
Shop Member Prices
Browse upscale jewelry at deep discounts — quality pieces you’ll love, priced for club members.
Lift Up Every Sport
Your purchases help send support to Alabama Athletics and student-athletes — including softball, gymnastics, and other programs beyond football and basketball.
Coming this Fall
Custom Jewelry, Made for Tide Girls
Capstone Jewelry Club is for the Alabama woman who wants more than mass-produced merch — custom, one-of-a-kind pieces you'll actually wear from class to campus nights to Saturdays in crimson. Member pricing, exclusive drops, and every order helps lift up Tide athletes.
- Coming Soon
One-of-a-Kind Pieces
- Coming Soon
Custom Designs
- Coming Soon
Everyday Stacks
- Coming Soon
Game-Day Looks
Look Good. Give Back. Roll Tide.
Enter to win the diamond ring — then get ready for a jewelry club that lets you support softball, gymnastics, and every Tide athlete who represents Alabama.
Enter to Win the Diamond Ring